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What is the Optimal Agency Model - in Partnership with Dept
The marketing landscape is evolving faster than ever, forcing brands to rethink their approach to agency partnerships. With shifting budgets, new operating models, and the rise of AI-driven solutions, the question remains - what does the most optimal agency model look like in 2025 and beyond? Join us as we bring together a panel of experts to discuss the future of agency structures and their impact on cost, creativity, and efficiency.
VideoCreative Production in the Next 3 Years (How to win and not lose)
Watch our expert panel discuss the future of creative production and discover key strategies for content personalization at scale.
VideoUnlocking Value: Client-Agency Relationships for Success
EVENT: Unlocking Value: Client-Agency Relationships for Success
VideoContent Production Reloaded: Embracing the AI Era
Paramount, Aldi and eight&four come together to speak on AI
ArticleHow to Brief Your Agency Guide
A best practice guide on how to brief your agency in partnership with ISBA
ArticleHow to judge a pitch: evalutation, costs vs creativity & negotiation
How do you really judge a pitch whilst showing your appreciation to the agencies commitment to the process? We look at the evaluation of the pitch, costs vs creativity, who should sit in the room and contract negotiation.
ArticleBest practice guide to running an agency selection process
This article has been designed to help you consider what's right for you and to lay out best practice when you are running an agency selection process.
VideoPitching for Success
ArticleCommercial Models: A view from procurement
Marketing procurement, in turn, has had to work increasingly hard to re-establish its positioning and educate the agency community about the internal force to drive brand growth. The way brands are engaging with agencies is becoming more and more flexible. It’s less about price primarily - though it will always be about price partially.
ArticleWhy are we still talking rate cards and not value
ArticleOvercoming barriers to procurement
Recently, consultancy The Hackett Group identified eight barriers to procurement transformation (What are the eight barriers to procurement transformation? – Supply Management (cips.org), and it just reinforces my instinct. No, perhaps it’s more like 90%. And it’s not even ‘transformation,’ it’s simply the day-to-day showing up and trying to do a great job in a great team.
ArticleTop Performance Marketing Agencies Post Pandemic
ROI makes the world go round; everybody wants to prove the value of their campaigns and outputs. Yet, there are only a handful of agencies out there that have managed to crack the sweet spot when it comes to sh*t hot creativity and robust performance.