What is the Optimal Agency Model - in Partnership with Dept

Watch our expert panel discuss the future of creative production and discover key strategies for content personalization at scale.

EVENT: Unlocking Value: Client-Agency Relationships for Success

Paramount, Aldi and eight&four come together to speak on AI

A best practice guide on how to brief your agency in partnership with ISBA

How do you really judge a pitch whilst showing your appreciation to the agencies commitment to the process? We look at the evaluation of the pitch, costs vs creativity, who should sit in the room and contract negotiation.

This article has been designed to help you consider what's right for you and to lay out best practice when you are running an agency selection process.

Marketing procurement, in turn, has had to work increasingly hard to re-establish its positioning and educate the agency community about the internal force to drive brand growth. The way brands are engaging with agencies is becoming more and more flexible. It’s less about price primarily - though it will always be about price partially.

Recently, consultancy The Hackett Group identified eight barriers to procurement transformation (What are the eight barriers to procurement transformation? – Supply Management (cips.org), and it just reinforces my instinct. No, perhaps it’s more like 90%. And it’s not even ‘transformation,’ it’s simply the day-to-day showing up and trying to do a great job in a great team.

ROI makes the world go round; everybody wants to prove the value of their campaigns and outputs. Yet, there are only a handful of agencies out there that have managed to crack the sweet spot when it comes to sh*t hot creativity and robust performance. 

These are our top 11 (10 is never easy...) agencies leading the charge, delivering purpose-led sustainable creative, comms and strategy in no-particular-order.