ImpactSense are the forward-thinking insights firm. Our obsession with new technology and understanding people fuels innovative ways to tease out the truth.
For this rapid insight report, we spoke to 500 consumers in the UK to better understand how they feel about hyper personalisation and where the “creepy line” is for people today.
We covered three core areas within the report:
- Consumers responses to real world examples of personalisation to understand their levels of comfort.
- The appeal and importance of hyper personalisation as a consumer.
- The examination of key barriers consumers face when it comes to personalisation.
This report is just a top-level snapshot of the topic, if you want to find out more please do contact ImpactSense - amy.clamp@impactsense.com
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