In collaboration with ISBA, we interview senior marketers across top brands to look at their marketing mix and the unique insights which can be gained.
In this interview we speak with Jeremy Hayward, Customer Engagement and Value Generation Director about the Marketing Mix at Lloyds Banking Group.
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Interview with Rose Davis of Shepherd Neame
We sat down with Rose Davis, Brands Marketing Manager @ Shepherd Neame
Sustainability Roundtable - Key Takeaways
Marketing matters: key trend predictions for 2024
Watch a marketing panel discussion from senior marketing leaders on key marketing trends for 2024
Hyper-personalisation: a guide for implementing hyper-personalisation strategies - ImpactSense
ImpactSense are the forward-thinking insights firm. Our obsession with new technology and understanding people fuels innovative ways to tease out the truth.
Interview with Sammie Man of Sony Pictures
We sat down with Sammie Man, Marketing Manager @ Sony Pictures
Beyond Brands: Why People are Key to Sustainability - Ogilvy
Behaviour change has the power to solve climate change. As the Intergovernmental Panel on Climate Change has recognised, 40- 70% of emissions cuts will come from people changing their habits, like cutting back on flying or eating less meat
Social media trends 2024 - Ogilvy
2024 marks the 30th anniversary of Italy’s Roberto Baggio missing a penalty winner against Brazil in the 1994 World Cup finals. During the event’s opening ceremony, the American organizers made Diana Ross take a spot kick, which she ominously missed.
Influencing business: the global rise of B2B influencer marketing - Ogilvy
The world of influencer marketing has evolved – and grown exponentially.
Marketing Matters
Watch a panel discussion from senior marketing leaders on authentically connecting with consumers.
Marketing Matters: Boots
With our partners at ISBA, we've created a new interview series, exclusively for our CMO of the Future community members, that touches upon brand challenges that continue to dominate headlines, influence brand behaviour and impact marketing budgets.
CDMO at L'Oréal talks their Marketing Mix
We sit down to discusss the Marketing Mix at L'Oréal
Interview with Chris Davies of Wickes
We sit down with Chris Davies, Senior Marketing Manager @ Wickes