In this content series, we interview marketers across exciting brands to hear their experiences, current trends, and thoughts on what will shape the future of marketing.
In this interview we speak with Ben Cohen, Global Brand Marketing Manager at Intersport about the importance of inspirational storytelling, becoming a household name and the resilience needed to role with the punches in marketing.
If you would like to take part in the CMO of the Future interview series or would like to nominate a colleague to take part, please contact kate.lewis@ingenuitylondon.com
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