In this content series, we interview marketers across exciting brands to hear their experiences, current trends, and thoughts on what will shape the future of marketing.
In this interview, we speak with Roisin Gray, Marketing Solutions Lead, CPG & Beauty at TikTok, who talks about distinctive brand assets, brand bravery, and the importance of actively engaging with consumers and giving them the freedom to remix your brand.
If you would like to take part in the CMO of the Future interview series or would like to nominate a colleague to take part, please contact kate.lewis@ingenuitylondon.com
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