With our partners at ISBA, we've created a new interview series, exclusively for our CMO of the Future community members, that touches upon brand challenges that continue to dominate headlines, influence brand behaviour and impact marketing budgets.
One of the most prominent obstacles for marketers across the country remains this: how does a brand create authentic consumer connection within a cost-of-living crisis?
This exclusive interview series, titled “Marketing Matters: creating authentic consumer connections”, consists of snackable 10-15 min interviews with ISBA members who share their thoughts to shape the discussion.
In this interview we speak with Robert Anderson, Group Head of Social Media Marketing at NatWest.
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